IF you’re a blonde, have highlights or silver locks, you will know the importance of purple shampoo – a holy grail for those who want to remove brassy undertones.
However, if your routine usually involves applying this lightening elixir onto wet hair whilst you’re in the shower, a beauty guru might convince you to change this.
It might get a little messyCredit: TiKTok / @milenapui
The balayage specialist left the product to work its magic for five minutesCredit: TiKTok / @milenapui
In a short clip on TikTok, the fashion and hair fan, Milena (@milenapui), from the UK, revealed why it’s best to use purple shampoo on dry hair.
At the start of the viral video – it’s been viewed more than 1.6 million times over the course of two days – Milena could be seen standing in front of a bright ring light whilst she squeezed a generous amount of the toning product onto her dry locks.
Although not mentioned in the clip, it is worth noting wearing a top you wouldn’t mind getting ruined – and possibly binned – would also be a good idea.
She then proceeded to use her hands to evenly distribute the shampoo all throughout the hair and then left it do its magic for five minutes.
Once the time was up, she rinsed the product out and demonstrated the final outcome.
Wearing a black top with two gold pendant necklaces, Milena had transformed her slightly brassy hair into stunning cool-toned blonde locks she had also styled.
In fact, the results were so good, some were convinced she had gone to a salon to get it done – a claim the whizz rebuked.
Whilst most purple shampoos tend to be drying, Milena claimed hers felt ”great” – although she did admit to using a mask after the treatment.
But whilst she appeared to love the end look, not everyone was a fan, with some claiming it didn’t work.
”mine turned purple. just sayin’,” one critic complained, whilst a second added: ”I have it and it does not work.”
Someone else warned hair lovers: ”Don’t do this for more then 5 min with olaplex 2 months later my hair still lavender [sic].”
However, it wasn’t all negative feedback, as others took it to comments to support Milena, like this person: ”Yup this is what I do and have been for 5 years.”
”Fun fact, the pigment takes better to dry hair. Basically the water fills your hair and it doesn’t adhere as fast and as much!” a fellow whizz explained the logic behind this hack.
Milena is a UK-based beauty blogger and balayage specialist who regularly shares stunning looks and tutorials on her social media.
Her videos have amassed her a total of 831,000 likes on TikTok, as well as close to 65,000 followers.
Milena uses this method once a monthCredit: TiKTok / @milenapui