Video Goes Viral After TikTok Mom Discovers Girls’ Clothes At Target Are Pricier And Less Functional Than Boys’

As a parent, one of our missions is to provide what’s best for our little ones. Be it the kryptonite of every 7-year-old, veggies, or comfy clothing. But perhaps there’s an underlying reason why kids love to fight over getting dressed every morning? Why this universal little-kid behavior turns every parent’s morning into a 35-minute negotiation about what they should wear and what’s appropriate for their rapidly blooming identity?

While theories range from “it’s what the kids just do” phrasing to deep-level cognitive behavior, Meredith Alston, TikToker with 12,700 followers, may have found yet another culprit. On her recent run to Target, this mom noticed there was a stark difference between boys’ and girls’ clothing — not only in their gender-specific pastel colors but also the difference in durability and functionality.

Seeing that no one has raised this point before — besides the occasional mention of the infamous ‘Pink tax‘ — Meredith published a now-viral video where she calls out one of America’s largest retailer for encouraging parents to (subconsciously) enforce gendered ideals on their kids from early on. Not surprisingly, the video quickly caught the attention of over 2 million TikTok users and ignited an important discussion.

Noticing a stark difference between the durability of girls’ and boys’ clothing at Target, this mom decided to make an in-depth comparison video which quickly went viral

Image credits: naptown_thrifts

Image credits: naptown_thrifts

Image credits: naptown_thrifts

Image credits: naptown_thrifts

Image credits: naptown_thrifts

Image credits: naptown_thrifts

Image credits: naptown_thrifts

Image credits: naptown_thrifts

Image credits: naptown_thrifts

Image credits: naptown_thrifts

Image credits: naptown_thrifts

Image credits: naptown_thrifts

Image credits: naptown_thrifts

Image credits: naptown_thrifts

Image credits: naptown_thrifts

Image credits: naptown_thrifts

What started as an accidental viral video with over 2 million views quickly became a three-part series

@naptown_thrifts Don’t even get me started on the text that’s on little girl’s clothes vs the boy’s clothing 🙃 #targetstyle #target #thrifttok #targetfinds #targettok ♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey@naptown_thrifts Reply to @kristabrewer this is not unique to @target as we all well know. #targethaul #kidsclothes #targetfinds #targetrun #targetstore #shopwithme ♬ Crazy – Patsy Cline@naptown_thrifts Reply to @victoria_loves_lotr to be fair, no one likes dinosaurs. #targetfinds #shopwithme #targetrun #kidsclothes #target #genderneutralclothing ♬ Roxanne – Instrumental – Califa Azul

Other parents noticed this as well and shared their own experiences with this large-scale problem



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