TikTok is one of the leading social media platforms (Picture: Getty)
Although the social media platform was originally known to be a place for kids and dance routines, the pandemic and lockdown saw the platform grow in a variety of other users including small businesses people who want to post educational and relatable organic content.
As a result, people are eager to grow a following on the platform to get their content noticed.
Here are some tips on how to build your best TikTok platform.
When is the best time to post on TikTok?
A comparethemarket.com study found that TikTok users tend to be active on the platform in the late evening, from 9pm onwards.
So, it’s worth trying to post around this time, to help ensure your content is getting optimum reach.
TikTok users tend to visit the social media platform during the late evening (Picture: Getty)
Other tips to get more views and posts on TikTok
As with most social media platforms, to keep your followers engaged, you’ll need to post regularly.
Each time you post content, followers can learn more about you and your content, plus it gives TikTok the chance to work out your target audience and who to push more of your content to.
It’s also worth keeping updated with TikTok trends. The good thing is that TikTok has a notification centre that actually tells you what is trending.
Grow your platform with a mix of trending and original content (Picture: Getty)
This makes it easier for you to hop on trending sounds, hashtags and even filters, to create content tailored to your audience.
There is a variety of creative features on TikTok and so it is best to utilise them to the best of your ability if you want your content to get noticed.
For example, stitching is a good way of creating collaborative content as you are using content from other creators, but also making it unique by adding your own original content to it.
Speaking of collaboration, following other people who are within your niche or who create similar TikTok’s to you, can be a good way to get noticed by them.
They could then potentially follow you back if they enjoy your content too.
TikTok also has a creator portal, where TikTok users can read tips and tricks to growing an audience, by reading the guides in this portal.
As these guides are created by TikTok, you can rest assured that the tips are well informed and designed to help you.
You can find the creator portal by visiting your profile in the TikTok app and clicking the menu at the top right corner.
Once you’ve done this, click creator tools and then creator portal. This will take you to a page full of guides to help you grow on TikTok.
Share your views in the comments below