Lionel Messi will wear GOAT on his strip next season after PSG announce fitting new sponsorship deal

THE Lionel Messi and Cristiano Ronaldo “greatest of all-time” debate may finally be over… with the former set to brandish the word “GOAT” on his arm from next season.

But sadly for Messi fans, it’s only because Paris Saint-Germain have agreed a new sponsorship deal with online lifestyle platform GOAT.

PSG have agreed a sponsorship deal with GOAT that will see them display the logo on their kits starting from next seasonCredit: Paris Saint-Germain

The French giants have agreed a three-year sponsorship agreement with the online marketplace

The French giants have agreed a three-year sponsorship agreement with the online marketplaceCredit: Paris Saint-Germain

Nevertheless the logo is set to be branded on the sleeves of PSG’s kit starting from next season in an unofficial crowning of football’s GOAT.

And just to rub it in the noses of Ronaldo fans, Messi will also display the word on his warm-up and training kit.

GOAT is an online marketplace specialising in selling luxury clothing.

But rather fittingly it’s also the acronym for “greatest of all-time”, a topic that splits the opinion of the footballing world.

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Messi’s incredible rivalry with Ronaldo has seen the pair battle it out head-to-head for team trophies and individual accolades, but also GOAT status.

For close to two decades fans, players, and pundits have bickered about which superstar is better.

Now though the GOAT seems to have finally been unofficially crowned.

The three-year sponsorship deal with the French giants is reportedly worth more than £40million, according to Bloomberg.

With Messi under contract in Paris until the summer of 2023, with the option of a further year, he’s set to exhibit the word for years to come.

Speaking on the deal, chief partnerships officer at PSG, Marc Armstrong, said: “GOAT is the ideal partner for the club. It reinforces our position as an icon of sport and style with fans around the world. 

“Together, we will develop exciting and creative experiences to delight fans everywhere.”

Although one set of fans who might not be so delighted are Ronaldo supporters.


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